Targeting Relevant 1:1 Messages to the
Right Audience at the Right Time

Programmatic Brands’ Advertising Platform for Online Retailers

On-site behavioral data is seamlessly & constantly collected and used alongside other data to determine which
content and advertisements are most relevant for the visitors, resulting in an optimized experience on your
site that converts. On-site behavioral data is seamlessly and automatically collected.

PROGRAMMATIC. PERSONALIZED. TRANSPARENT.
One-Click Targeting with PersonaClick

Modern online retailers drive incremental revenues by placing brand products on premium
spaces of their «digital shelves» But they lose money doing it manually. PersonaClick
Targeting Platform is built to drive online revenue by placing ads inside the store.

FOR ONLINE
STORES

✓ New effective way to drive incremental revenue.
✓ Get the access to Brand Marketing budgets.
✓ Automate and control the whole process.

FOR
BRANDS

✓ Increase sales number and market share.
✓ Get the access to the target audience that is
already in Online Store and ready to buy.
✓ Get real-time performance analytics.
✓ Automate and control the whole process.

AVAILABLE INVENTORY
PersonaClick Banners & Promo Blocks

Banners & Promo Blocks

Possible Placements:

✓ Homepage
✓ Category Pages
✓ Product Details Pages
✓ Search Result Page
✓ Shopping Cart
✓ 404 Page

Behavioral Popups

Relevant to Current Context:

✓ In Category
✓ On Product Pages (Promoted Alternatives)

PersonaClick Behavioral Popups
PersonaClick Personalized Product Recommendation Blocks

Personalized Product
Recommendation Blocks

Possible Placements:

✓ Homepage
✓ Category Pages
✓ Product Details Pages
✓ Search Result Page
✓ Shopping Cart
✓ 404 Page

Sponsored Products Block

Possible Placements:

✓ Homepage
✓ Category Pages
✓ Product Details Pages
✓ Search Result Page
✓ Shopping Cart
✓ 404 Page

PersonaClick Sponsored Products Block
PersonaClick Native Ads In Newsletters And Trigger Emails

Native Ads In Newsletters
and Trigger Emails

✓ Premium Placement in Product Recommendation Blocks
✓ Targeted Promo Blocks

Web Push Notifications

✓ Regular Web Push Notifications Campaigns
Featuring Promoted Products

PersonaClick Web Push Notifications
ADVANCED TARGETING

Enrich your Customer Data Silos with Advanced Targeting providing Brands with an opportunity
to target the right audience and provide personalized customer experience.

target

✓ Age
✓ Sex
✓ Geography
✓ Average Income
✓ Kids
✓ Pets
✓ Family Life Cycle

✓ Apparel Size
✓ Shoe Size
✓ Skin Type and Condition
✓ Hair Type and Condition
✓ Brand Loyalty
✓ Customer Lifecycle
✓ Customer Value Based on RFM Analysis

TARGETING TECHNOLOGY

AUCTION BASED

Advertisers bid to show their ads within your inventory. When their ads are viewed or clicked on, you get money. The better the place, the higher the bid.

PERSONALIZED

Target-One shows only relevant products and it allows you to quickly and easily deliver targeted messages which drive high conversion rates.

PRECISE

Delivering targeted messages, promotions, and content to your users based on their past actions, location, likes, preferences, and search intent for a completely customized experience.

REAL-TIME

Using the real-time data from the interactions of the audiences are having with your site for superior segmentation, to deliver quality personalized content, messages, ads, and recommendations.

Personalize Your Customer Journey with Smart
Data & AI Powered By PersonaClick