Real-Time Personalization

Our biggest differentiator is our "360-degree data collection and processing capability." Unlike many competitors, we can track the behavior of even your anonymous (non-member) users and enable personalization from their first visit. Furthermore, all our products (CDP, recommendation engine, communication automation, etc.) work together in a natively integrated suite, providing a consistent and efficient experience. Our cookieless-ready architecture and SEO-friendly widgets (which are cached by Google) are other critical advantages.

This means we can show personalized product recommendations or campaigns to a user visiting your site who hasn't even signed up yet, based on their real-time behavior. If this user later becomes a member, their entire anonymous history is merged with their new profile, ensuring no data is lost. This allows you to increase conversion rates and prevent potential customer loss by personalizing from the very top of your sales funnel.

The integration process is quite fast, depending on your tech stack and needs. For basic personalization widgets and data collection, a few days can often be sufficient. Our comprehensive documentation and technical support team work alongside you to ensure the process is completed as quickly and smoothly as possible.

We offer a fair and transparent model. Pricing is customized based on your transaction volume, active user count, and the specific modules you wish to use (product recommendations, on-site search, multi-channel communication, etc.). This means you only pay for what you need and use. Please Contact Us for a custom quote and demo.

Absolutely. PersonaClick is built and tested to handle the needs of over 150 high-traffic brands. Our relational database and hybrid algorithms (70% Content-Based, 30% Collaborative Filtering) ensure high performance and accuracy. We also provide dedicated account managers and priority technical support for our enterprise clients.

A CRM (Customer Relationship Management) system primarily manages your interactions with known customers (e.g., contact details, support tickets, sales deals). A CDP (Customer Data Platform), like PersonaClick, is designed to create a unified, 360-degree profile of every single user, including anonymous visitors. It collects and unifies data from every touchpoint (web, mobile, app, POS) in real-time. The CDP is the powerful data engine that fuels personalized marketing across all channels, while the CRM is often the system of record for your sales and service teams. PersonaClick acts as your central CDP.

Segmentation is the process of dividing your customer base into specific groups (segments) based on shared characteristics. PersonaClick enables both:
Static Segmentation: Manual groups based on rules (e.g., "Customers in Istanbul"). Dynamic Segmentation: Auto-updating groups based on real-time behavior (e.g., "Users who viewed a product but didn't buy in the last 3 days"). This allows for incredibly precise and effective campaign targeting, ensuring the right message reaches the right person at the right time.

RFM (Recency, Frequency, Monetary) is a powerful marketing model for identifying your most valuable customers by analyzing three key factors: Recency: How recently did a customer make a purchase? Frequency: How often do they purchase? Monetary: How much money do they spend? PersonaClick automatically calculates RFM scores, allowing you to easily segment and target customers for instance, by creating a "Champions" segment (high RFM) for your loyalty program or an "At Risk" segment (low recency) for win-back campaigns.

Marketing Automation involves using software to automate repetitive marketing tasks and communication workflows. With PersonaClick, you can set up trigger-based automation scenarios that run 24/7. Examples include: Cart Abandonment Series: Sending an email or SMS if a user leaves items in their cart. Price Drop Alerts: Notifying users when a product they viewed goes on sale. Post-Purchase Follow-ups: Requesting an NPS score or a product review after a purchase. This increases operational efficiency and ensures you never miss a chance to engage a customer.