Discovery

Make Customer Value Actionable with RFM

Automatically score and segment your users based on Recency, Frequency, and Monetary metrics. PersonaClick’s RFM engine helps you prioritize who to win back, nurture, or reward all from a single interface.

Segment Smarter, Instantly
RFM Recency-Frequency-Monetary
RFM

Activity Hides Patterns.
RFM Brings Them Forward.

In e-commerce, not all customers are equal. Some are slipping away quietly. Some are primed to spend more.  With PersonaClick’s RFM you gain behavior-based insight into your audience, and the tools to act on it instantly.

Realtime Audience Clarity

Segments are calculated automatically.

Act at the Perfect Moment

Engage users as they shift through lifecycle stages.

Revenue Efficiency

Every campaign delivers more with less manual effort.

Automated Scoring

Automated RFM Calculations

PersonaClick analyzes customer behavior in real time, scores users continuously using a ML-enhanced matrix.

  • Tracks recency, frequency, and spend to segment users
  • Continuously updated using ML-enhanced models
  • Segments refresh daily in the background
  • Choose scoring windows like 3, 6, 12, or 24 months
RFM segmentation
rfm win back campaign
Instant Activation

One-click Campaign Activation

PersonaClick’s RFM is built with real ecommerce logic so you can trigger the right message at the right time.

  • Connect segments directly to Communication Chains
  • Launch behavior-based flows with a single sync
  • Campaigns adapt the moment customer behavior shifts
  • Keeps your targeting sharp and your messaging relevant

RFM Segmentation Handbook

Explore the defining traits and behaviors behind each RFM segment so you can prioritize smarter, personalize deeper, and respond faster at every stage of the customer journey.

  • Champions Recent, frequent, and high spenders: Reward and engage.
  • Loyal Customers Reliable repeat buyers: Ideal for perks, surveys, and upsells.
  • Potential Loyalists New customers with strong signals: Onboard and nurture.
  • Recent Customers Just purchased: Start building loyalty while momentum is high.
  • Promising Recent but low-frequency buyers: Focus on brand affinity.
  • Needs Attention Previously active, now quiet: Reignite with timely offers.
  • About to Sleep Low engagement creeping in: Act before they go cold.
  • At Risk Former VIPs turning silent: Win back with tailored outreach.
  • Can’t Lose Them Top-tier spenders now inactive: Make recovery personal.
  • Hibernating Old, low-value customers: Light touch or reactivation content.
  • Lost Inactive with low score: Consider re-engagement or let go.
Testimonials

These real-life stories showcase the impact we make every day

The best way to showcase our commitment is through the experiences and stories of those who have partnered with us.

testimonial ikea 1
Özgü Gürdal Growth Specialist, IKEA

PersonaClick, in addition to its many features, has become a key partner in our omnichannel transformation stategies by allowing us to create detailed customer segments through advanced data filtering and develop tailored chain communication scenarios. This approach not only increased our conversion rates, but also contributed to a 10% increase in our revenue through the recommendation engine widgets implemented on our website and mobile app.

testimonial SPX
Özlem Angı Can Director of Ecommerce, SPX

PersonaClick helped us turn search from a basic function into one of our highest-converting channels. With PersonaClick, we’ve significantly improved our relevancy and customer experience at every touch point. We’ve also seen a strong impact on revenue and engagement through recommendations and bulk & automated messages. It’s been a smooth, efficient collaboration from day one.

testimonial penti
Dorukhan Girgin Senior Performance Marketing Manager, Penti

Thanks to the structure we have built with PersonaClick, we now have a powerful system that allows us to manage customer communication from a single point. By bringing online and offline data together, it enables us to deliver a holistic customer experience. From in-app notifications to email and web push, we are able to reach our customers at the right time and on the right channel. We now manage our retail approach in a smart, measurable, and efficient way. For us, PersonaClick is not just a technology provider but also a trusted partner that supports our strategic decisions.

A single, powerful,

easy-to-use platform

Our mission is to help businesses grow by creating stunning websites that help them standout.

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