Discovery
Dynamic Segments that Evolve with Customer Behavior
Static lists fall short in fast-moving industries. Dynamic segmentation adapts to behavior and power relevant, timely messages that convert.
Dynamic Segmentation
Power Every Campaign with Dynamic Segmentation
PersonaClick’s Dynamic Segmentation creates flexible audience groups that adapt in real time. Use these segments across all your campaigns, seamlessly powering personalization with every tool you use.
Adapt to Live Customer Behavior
Automatically update segments as shoppers browse, buy, or engage across channels.
Increase Engagement and Conversions
Use your dynamic segments across all campaigns to power all personalization.
Improve ROI of Marketing Operations
Use evolving data to sharpen targeting and boost campaign performance.
Segment Creation
Build Flexible Segments
Create dynamic segments using real-time Customer Profile data. Combine rules with static attributes and evolving behavioral data to capture the right audience.
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Segment with various rules based on user data and events
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Use AND/OR logic to combine multiple conditions
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Turn behaviors into audiences with ease
Custom Data Power
Leverage Custom Attributes and Events
Create highly tailored segments using custom attributes and events by adding your unique data to customer profiles for precise and dynamic personalization.
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Send unique customer data to enrich profiles
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Create precise, brand-specific audience groups
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Enable deeper insights for smarter personalization
Live Segment Updates
Update Segments
in Real-time
Segments update automatically as user data or behavior changes, keeping your campaigns fresh and relevant.
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Segments are updated daily with new data
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Generate entry and exit events to activate flows
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Calculate metrics of users in segments
One Segment, All Tools
Deploy Dynamic Segments Across all PersonaClick Solutions
Connect your data-driven segments seamlessly to every tool for a synchronized customer journey.
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Activate your dynamic segments across all PersonaClick tools
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Ensure every touchpoint delivers personalized experiences
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Export your segments to external platforms
Want to Unlock Deeper Customer Insights?
With concepts in hand, we meticulously design, refining every detail to align with your vision and objectives.
Customer Value Segmentation
RFM: Your Revenue Formula
Segment customers based on their purchase Recency, Frequency, and Monetary value to understand their behavior. Use RFM insights to tailor marketing efforts that boost engagement and increase sales.
Feedback-Driven Insights
NPS: Know Your Customers
Measure how your customers feel by tracking their likelihood to recommend your brand. Use NPS to identify your strongest advocates and uncover areas to improve loyalty and satisfaction.
Testimonials
These real-life stories showcase the impact we make every day
The best way to showcase our commitment is through the experiences and stories of those who have partnered with us.
PersonaClick, in addition to its many features, has become a key partner in our omnichannel transformation stategies by allowing us to create detailed customer segments through advanced data filtering and develop tailored chain communication scenarios. This approach not only increased our conversion rates, but also contributed to a 10% increase in our revenue through the recommendation engine widgets implemented on our website and mobile app.
PersonaClick helped us turn search from a basic function into one of our highest-converting channels. With PersonaClick, we’ve significantly improved our relevancy and customer experience at every touch point. We’ve also seen a strong impact on revenue and engagement through recommendations and bulk & automated messages. It’s been a smooth, efficient collaboration from day one.
Thanks to the structure we have built with PersonaClick, we now have a powerful system that allows us to manage customer communication from a single point. By bringing online and offline data together, it enables us to deliver a holistic customer experience. From in-app notifications to email and web push, we are able to reach our customers at the right time and on the right channel. We now manage our retail approach in a smart, measurable, and efficient way. For us, PersonaClick is not just a technology provider but also a trusted partner that supports our strategic decisions.
A single, powerful,
easy-to-use platform
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