Industries
Drive Automotive Engagement and Conversions with Personalization
PersonaClick enhances customer engagement in the automotive sector by automating personalized communication throughout the customer journey. Whether it’s re-engaging users who abandon test-drive forms or understanding preferences like new vs. used vehicles, PersonaClick helps you build stronger connections with customers, turning interest into action.
Automotive
Key Features
With PersonaClick, you’re not just communicating with customers. You're rather creating a meaningful, personalized journey that builds long-term relationships.
Automatically target users who abandon test-drive forms with personalized follow-up messages. We know it can be frustrating when a potential customer drops off, but PersonaClick ensures you have a second chance to connect with them at just the right moment.
Keep track of customer interactions, preferences, and offer them personalized vehicle recommendations. We believe in delivering the right message at the right time based on real-time data.
Create campaigns that speak directly to new car buyers, used car seekers, or customers looking for maintenance. By understanding what your customers truly want, you can engage them with offers that feel tailor-made.
Promote vehicle parts and service offers through transactional messaging. Keep the relationship going even after the sale, ensuring your customers return for their vehicle’s needs.
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Help Center
Frequently asked questions
Quick answers to questions you may have. Can't find what you're looking for? Check out our full documentation.
PersonaClick uses real-time data and segmentation to send personalized messages. Whether a customer is browsing for a new car or considering their next service appointment, we help you connect with them at the perfect time. Think of it as having a personal assistant for your customer engagement.
Absolutely! PersonaClick automatically follows up with customers who abandon test drive forms. We know how crucial those moments are, and we help you win back interest by sending friendly, personalized reminders.
Based on customer interactions, preferences, and browsing history, PersonaClick suggests vehicles that best match their needs. We make sure that each recommendation feels personal and relevant—because we know that’s what drives sales.
PersonaClick automatically sends timely reminders for maintenance and promotions for parts. This keeps customers engaged long after their purchase, ensuring you stay top-of-mind when they need a new part or service.
A CDP brings together every action a shopper takes—model views, comparison pages, service history, and lead forms—into a unified profile. With PersonaClick’s CDP, automotive brands can instantly identify high-intent customers, such as users repeatedly viewing the same model or checking financing options, and trigger tailored follow-ups that move them closer to a test drive.
A Customer Engagement Platform helps you guide customers from research to purchase by personalizing communication across channels like email, SMS, push, and onsite. PersonaClick adapts messages based on what each shopper interacts with. For example, sending feature highlights, dealership availability, or financing info for the models they’ve viewed most.
Marketing automation ensures that every lead receives timely, relevant communication without manual work from your team. PersonaClick can automate journeys such as “interested in SUV,” “test drive completed,” or “service due soon,” sending personalized reminders and content that keeps prospects engaged until they’re ready to buy.
A Customer Data Platform (CDP) collects all signals from your automotive customers—model views, configuration choices, test drive requests, and service history—and merges them into unified profiles. With PersonaClick’s, you can create precise segments such as “SUV intenders,” “electric vehicle researchers,” or “service-due customers” and automatically target each group with relevant campaigns across channels. You can also create RFM segments so that you can group and target your customers and prospects based on the recency, frequency, and monetary value of their purchases or automobile changes.
A Customer Engagement Platform helps automotive brands stay connected with customers long after the initial vehicle purchase through personalized, timely communication. PersonaClick’s customer engagement platform uses behavior and lifecycle data to trigger messages about service reminders, accessory offers, warranty updates, or loyalty benefits, keeping your brand top-of-mind throughout the ownership journey.
Marketing automation enables automotive dealers to respond automatically when customers show buying intent, without relying on manual follow-ups. With PersonaClick’s marketing automation, visitors who repeatedly browse a specific model can receive tailored emails, SMS, or push notifications inviting them to book a test drive, see in-stock availability, or visit the nearest showroom at the right time and with the right message.