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CDP vs. CRM: What’s the Difference and Why It Matters

When you hear acronyms like CDP and CRM, it can feel like just another round of tech buzzwords. But for any brand that cares about customer experience, these aren’t just…

Behavioral vs. Demographic Segmentation: Which One Is Right for Your Brand?

When it comes to customer segmentation, marketers often debate which approach delivers more actionable insights. While demographic data offers a snapshot of who your customers are, behavioral segmentation reveals how…