Success Story

How Penti Increased Its Digital Revenue Contribution Through Full-Funnel Personalization

Discover how Penti, one of Turkey’s leading fashion and lifestyle brands, transformed its digital commerce operations by shifting from channel-based execution to a unified, personalization-driven growth model. With a broad product portfolio and a high-volume omnichannel customer base, Penti partnered with PersonaClick to activate real-time personalization across onsite experiences, mobile engagement, and cross-channel communications.

By orchestrating product recommendations, personalized search, and automated customer journeys under a single intelligence layer, Penti turned fragmented behavioral data into measurable digital revenue contribution at scale.

WEB CASE PENTI KAPAK

Key Results & Highlights

0 %

CTR in Product Recommendations (PDP)

0 %

of Transactions Driven by PersonaClick

0 %

of Revenue Assisted by PersonaClick

0 B

App Push Messages

Executive Summary

Penti, one of Turkey’s leading fashion and lifestyle brands, set out to move beyond campaign-centric digital marketing and build a scalable personalization system that could support its high-volume, omnichannel customer base. With a wide product portfolio and diverse customer behaviors across web and mobile, the core challenge was unifying fragmented data signals and turning them into measurable digital revenue contribution.

By activating PersonaClick end-to-end, Penti consolidated onsite experiences, mobile app engagement, and cross-channel customer communications under a single intelligence layer. Real-time product recommendations, personalized search, and automated messaging flows enabled the brand to orchestrate the entire customer journey as a continuous growth system, where personalization directly contributes to transactions, engagement, and revenue at scale.

 

Download as PDF
Request Demo
  • Use Case
    #1
  • Use Case
    #2
  • Use Case
    #3
Use Case #1

Product Recommendations Across the Shopping Journey

The Challenge

With a broad and fast-moving product catalog, Penti needed to help customers discover relevant products quickly and naturally. Static product placements and rule-based merchandising limited engagement on product detail pages and weakened the transition from browsing to purchase.

The Solution
PersonaClick Product Recommendations were activated across the shopping journey, starting from product detail pages and continuing through the cart experience. By using real-time behavioral signals and product affinity models, Penti delivered context-aware recommendations that adapted dynamically to each user’s intent.

  • 26% CTR on “Similar Products” widget
  • Higher engagement from PDP to cart
  • Personalized discovery at scale
PENTI MOCKUP PAGE3 EN
PENTI MOCKUP EN
Use Case #2

Automated Mobile App Push Engagement

The Challenge
With a large and highly active mobile user base, Penti needed a scalable way to engage customers beyond onsite sessions. Manual, campaign-based messaging limited timing precision and made it difficult to consistently activate users at key decision moments across the mobile journey.

The Solution
PersonaClick’s automation engine was activated to power both bulk and behavior-triggered mobile app push notifications. By combining real-time behavioral data with automated scenarios, Penti delivered timely, personalized messages that aligned with user intent and lifecycle stage.

  • 1.1B app push messages annually
  • Bulk and automated execution
  • Mobile as core conversion channel
Use Case #3

Cross-Channel Personalization & Revenue Attribution

The Challenge
As customer interactions expanded across web, mobile, and messaging channels, Penti needed a way to manage communication holistically rather than through disconnected tools. Without a unified intelligence layer, it was difficult to attribute personalization efforts directly to revenue and transactions.

The Solution
PersonaClick unified Penti’s onsite personalization, mobile engagement, and automated customer communications under a single decision and data layer. By orchestrating cross-channel messages and journeys based on real-time behavior, Penti transformed personalization into a measurable revenue-driving system rather than isolated touchpoints.

  • 31.7% of transactions influenced
  • 20% monthly revenue assist
  • Personalization as revenue system
Marketing Automation

" Thanks to the structure we have built with PersonaClick, we now have a powerful system that allows us to manage customer communication from a single point. By bringing online and offline data together, it enables us to deliver a holistic customer experience. From in-app notifications to email and web push, we are able to reach our customers at the right time and on the right channel. We now manage our retail approach in a smart, measurable, and efficient way. For us, PersonaClick is not just a technology provider but also a trusted partner that supports our strategic decisions."

Dorukhan Girgin Senior Performance Marketing Manager

Ready to Build Personalized Journeys?

See how data-driven personalization can turn engagement into measurable revenue.

Request Demo