Success Story

How Tatilsepeti Drove Lifecycle Revenue at Scale Through Behavior-Based CRM Automation

Explore how Tatilsepeti, one of Turkey’s leading online travel platforms, transformed its CRM operations by shifting from campaign-centric execution to real-time, behavior-driven journey orchestration. Operating in a category defined by long decision cycles, fluctuating intent, and high booking values, Tatilsepeti partnered with PersonaClick to turn user behavior into timely, revenue-generating actions.

By unifying customer data, automation, and communication under a single intelligence layer, Tatilsepeti activated personalized email and web push journeys that responded instantly to user intent, enabling lifecycle revenue growth at scale across the travel journey.

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Key Results & Highlights

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Executive Summary

Tatilsepeti operates in one of the most complex digital categories, where customer journeys are long, fragmented, and highly sensitive to timing. Users search destinations, compare options, abandon bookings, and return when conditions align. As digital scale increased, managing this complexity through static, calendar-based CRM campaigns became increasingly inefficient, limiting the ability to act on real user intent.

By activating PersonaClick as its central CRM and automation platform, Tatilsepeti unified customer data, behavioral signals, and cross-channel communication into a single lifecycle orchestration system. Real-time, behavior-triggered email and web push journeys enabled the team to respond instantly to user actions such as search behavior, booking hesitation, and inactivity, transforming CRM execution into a measurable, revenue-driving growth engine across the travel journey.

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  • Use Case
    #1
  • Use Case
    #2
  • Use Case
    #3
Use Case #1

Behavior-Triggered Abandoned Booking Journeys

The Challenge

In travel, users rarely abandon bookings because of lost interest. More often, they hesitate, compare options, or wait for the right timing. Traditional CRM follow-ups, sent hours or days later, failed to capture this moment of intent and resulted in missed revenue opportunities.

The Solution
PersonaClick enabled Tatilsepeti to activate real-time, behavior-based communication chains triggered by abandoned booking and cart events. By responding instantly to user hesitation through personalized email and web push journeys, Tatilsepeti turned booking abandonment into a high-intent re-engagement opportunity.

  • Tens of thousands reached per journey
  • Multi-million-lira revenue generated
  • High revenue per user
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Use Case #2

Automated New Member Onboarding Journeys

The Challenge
Newly registered users in travel often show high intent but lack immediate confidence to complete a booking. Without timely and relevant follow-up, early engagement fades quickly, and the opportunity to convert first-time users into high-value customers is lost.

The Solution
PersonaClick enabled Tatilsepeti to automate onboarding journeys triggered at the moment of registration. By combining behavioral signals with personalized email and web push communication, new members were guided through relevant destinations, offers, and reminders designed to convert early interest into bookings.

  • Thousands of users onboarded automatically
  • High-value bookings generated early
  • Strong average order values
Use Case #3

Scalable CRM Orchestration Across the Lifecycle

The Challenge
As Tatilsepeti’s user base and campaign volume grew, managing CRM execution manually became increasingly complex. Running bulk campaigns and lifecycle journeys in isolation created operational overhead and made it difficult to align large-scale communication with real user intent.

The Solution
PersonaClick unified Tatilsepeti’s bulk email campaigns and behavior-triggered journeys under a single CRM and automation framework. By activating a centralized CDP and no-code orchestration layer, the CRM team managed millions of users, seasonal demand, and real-time intent signals through one measurable, scalable system.

  • 15.3M emails executed at scale
  • Bulk and triggered synergy
  • Reduced CRM operational load
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"In travel, relevance is as much about timing as it is about content. PersonaClick allowed us to respond to user intent instantly and turn consideration into measurable revenue.”

CRM Leadership Team - Tatilsepeti

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