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Practical guides that show how data-driven personalization turns customer insight into measurable impact across different industries.

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Using Location Data for Smarter Targeting

Learn how location context improves segmentation quality, eliminates irrelevant experiences, and turns targeting decisions into measurable performance gains.

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Marketing Automation for Pregnancy & Postpartum Journeys

Discover how time-based automation helps brands build trust by delivering the right content at the right stage of pregnancy and early parenthood.

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Product Recommendations in the Car Rental Industry

See how personalized vehicle recommendations reduce choice overload, shorten decision time, and help users book with confidence.

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Event Recommendations Based on Past Customer Behavior

Explore how behavior-driven event recommendations transform browsing into meaningful discovery and increase long-term engagement.