Every customer journey begins long before a purchase and continues long after checkout. In e-commerce, telecom, travel, finance, and entertainment, customers move across devices, channels, and moments with each action revealing a piece of intent. The challenge for brands today is not collecting these moments, but connecting them. This is where customer journey building becomes […]
Most shoppers don’t leave your website because they aren’t interested. They leave because life interrupts them. A message arrives, a meeting starts, the subway reaches their stop and the purchase is forgotten. In recent years, push notifications have become one of the most powerful tools for reconnecting with these distracted customers, bringing them back into […]
In today’s e-commerce landscape, customers browse across devices, compare prices, jump between brands, and often hesitate before making a purchase. This hesitation creates three extremely valuable behavioral signals: cart abandonment, wishlist activity, and add-to-cart actions. Each of these moments reveals something important about customer intent and each one represents an opportunity for brands to recover […]
Choosing an email marketing software is no longer a simple tool comparison. Email is now a core driver of customer experience, which includes shaping onboarding, retargeting, loyalty, post-purchase communication, and long-term engagement. According to Statista, the number of global email users reached 4.37 billion in 2023 and is expected to grow up to 4.89 billion […]
Most online shoppers decide within seconds whether they will explore a store, bounce, or buy. The design of the website matters, but what matters even more is what the customer sees, feels, and experiences during those first moments. That is where onsite marketing becomes one of the strongest levers for ecommerce growth. It influences decisions […]
Most customers don’t leave loudly. They don’t complain, submit a ticket, or ask for help. They simply go silent… Silence is the most dangerous type of churn. Silent churners stop engaging before they stop buying. They open fewer emails, skip app sessions, stop browsing, and quietly slip away. This is where email marketing becomes one […]
Customers decide in seconds whether to engage with a brand or quietly drift away. Not because prices are too high or products are weak, but because the experience feels disconnected, impersonal, or irrelevant. In upcoming years, brands can no longer rely on siloed email tools, CRM notes, or occasional campaigns. They need a customer engagement […]
Every inbox tells a story. Some customers open every email you send, some only when there’s a discount, and others… Well, they’ve disappeared altogether. That’s not random behavior. It’s a reflection of where they are in their relationship with your brand. And that’s exactly what RFM segmentation helps decode, turning your email marketing from generic […]
Modern marketing runs on one thing: data. But data alone doesn’t create growth. What matters is how quickly a brand can connect, analyze, and act on it. That’s where the CDP empowers a marketing ecosystem, which is a model that unites customer data, marketing automation, personalization, and engagement under one intelligent system. For brands using […]
Fintech customers don’t wake up thinking, “I need a loan today.” They wake up thinking about goals, which might be a new car, a vacation, paying off debt, or improving cash flow. Email marketing bridges that emotional gap. It connects real customer needs with the right financial products at the right moment. In 2026, the […]
