Success Story
How Armine Increased Its Digital Revenue Share Through Full‑Funnel Personalization
Discover how Armine, a leading modest fashion brand, improved engagement and revenue by delivering personalized customer experiences with PersonaClick.
Key Results & Highlights
Average CTR Personalized Search
Active Automation Scenarios
Unified Data Customer profiles
CTR Uplift with Product Recommendations
Executive Summary
Armine, one of Turkey’s leading modest fashion brands, set out to move beyond campaign‑centric digital marketing and build a fully personalized, data‑driven customer experience. With millions of customers and thousands of active SKUs, the brand needed a way to unify behavioral data across channels and turn it into measurable business impact.
By activating PersonaClick end‑to‑end, Armine consolidated its website, mobile app, and CRM channels into a single personalization ecosystem. Real‑time recommendations, intelligent search, automated lifecycle journeys, and a unified customer data platform transformed Armine’s digital presence into a continuous growth engine.
Use Case #1
Personalized Product Search
The Challenge
As product variety expanded, users struggled to find relevant items quickly. Generic search results and static category ordering limited engagement and conversion.
The Solution
PersonaClick Personalized Search was launched as the core discovery layer. AI-driven ranking, synonym logic, and smart redirects ensured users reached relevant products faster even on broad or ambiguous queries.
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3.7% average CTR on search results.
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High-performing queries including bag, scarf, and cardigan.
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Faster product discovery and higher intent traffic.
Use Case #2
Personalized Recommendations Across the Funnel
The Challenge
Homepage, category, and cart experiences lacked contextual relevance, limiting cross-sell and upsell opportunities.
The Solution
18 dynamic recommendation blocks were deployed across web and mobile app, adapting in real time to browsing, cart, and purchase behavior.
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7%–48% CTR across homepage and cart modules.
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Increased engagement throughout the funnel.
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Strong uplift in product interaction depth.
Use Case #3
Lifecycle Automation & Loyalty Segmentation
The Challenge
Manual campaigns could not respond to real-time behavior or scale across millions of users.
The Solution
PersonaClick Automation Chains translated user actions into instant communication, while RFM segmentation grouped customers into actionable cohorts.
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15 active automation scenarios.
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270,000+ automated messages delivered.
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2.52M profiles segmented into Champions, Loyalists, and At Risk.
